Data-Driven Location Selection: How Hexomatic Helps You Pinpoint the Best Spot for Growth
Selecting the right location for a local business is one of the most important decisions for ensuring long-term success and profitability. With Hexomatic’s scraping and automation capabilities, you can conduct an in-depth location analysis to pinpoint high-potential areas that align with your business model. Here’s how Hexomatic can help you assess location viability, target demographics, and optimize customer access.
Assess Location Viability
Goal: Find areas with high demand and gaps in competition.
Using Hexomatic, you can automate data scraping on Google Maps to analyze where businesses similar to yours are concentrated. By gathering information on competitor locations, you’ll identify potential markets with demand for your services and locate gaps in available offerings.
How to Use Hexomatic for Location Viability:
Set Up a Google Maps Scraper: Create a workflow to scrape Google Maps for business listings in your industry and geographic areas of interest.
Filter and Analyze Results: Export and filter the businesses relevant to your search. Next, scrape competitors' websites to gather data on their products and services.
Identify Service Gaps: Set up workflows to scrape target websites, adding ChatGPT or Gemini automation to analyze the data for gaps and opportunities. Identify areas with lower competitor density and unmet demand or find locations with high concentration but gaps in service offerings. This analysis will help you make informed decisions about where to open a new location without oversaturation.
Insights on Choosing the Right Location Based on Competition
Examples When to Open in a High-Competition Area
Proven Demand: High-traffic areas indicate clear demand. For example, opening a cafe in an area with many others may attract more customers.
Unique Offerings: If your business offers something distinct (e.g., a boutique gym among larger gyms), you can stand out amid competition.
Brand Recognition: Known brands benefit from high visibility near competitors, attracting customers familiar with the brand.
Synergy with Other Businesses: Complementary industries (like a skincare shop near luxury stores) can drive cross-business traffic.
Examples When to Avoid High-Competition Areas
New Concepts: Unique or niche products (e.g., a vegan bakery) often perform better in low-competition areas, generating curiosity.
Targeted, Niche Markets: Specialized services (like tutoring) thrive without nearby competition, helping build a loyal client base.
Premium Pricing: High-end services may succeed in low-competition areas where exclusivity is valued.
Local Loyalty: Independent businesses often thrive in quieter areas, fostering a loyal community following.
Putting It All Together with Hexomatic
Whether you’re opening a cafe, boutique fitness studio, carwash, or bakery, the optimal location depends on factors unique to each business type. Some businesses require high-density zones with plenty of competition, while others perform better in underserved areas.
The examples above cover a broad range, but each market and industry has its own complexities and nuances. As a business owner, you know your niche better than anyone. However, it’s common to miss opportunities because of what we think we know or overlook. That’s why it’s beneficial to continuously iterate and gather fresh data and perspectives to make informed, confident decisions.
If you’re already subscribed to Hexomatic and need help setting up the right workflows, we offer a concierge service (https://calendly.com/hexact/concierge-service-hexact). Our team can assist in creating a tailored workflow for your business needs.