How Franchise Businesses Can Use Hexomatic To Research and Grow Smarter
For franchise owners, buyers, and service providers who want data-driven visibility into local markets.
Franchise success depends on knowing your local market better than anyone else. Before opening a new location or improving an existing one, you need to see what’s really happening nearby - who’s ranking on Google Maps, what their ratings look like, and how dense the competition is.
With Hexomatic, you can collect all this data in minutes, without coding, and make business decisions based on facts, not guesses.
If you already run a franchise, plan to buy one, or want to sell marketing or data services to franchise networks - this article is for you.
Franchises Are Growing, But Competition Is Getting Tighter
Franchises are expanding again. According to the International Franchise Association, the U.S. will have over 850,000 franchise locations in 2025, employing around 9 million people. Food, personal services, and home improvement franchises are leading the growth.
But most of these franchises compete in the same few categories—fitness, food, cleaning, auto repair, or beauty. Which means the winning edge often comes from local execution, not brand recognition.
If you can see how competitors perform in each market before you launch, you can choose better areas, set smarter pricing, and avoid oversaturated zones.
Step 1: Research Local Competition Using Google Business Data (Google Maps)
Every franchise should know what the local landscape looks like before investing in a new area.
With Hexomatic’s Google Maps (Business) Scraper, you can automatically collect data like:
Business name and category
Website
Phone number
Number of reviews and average rating
Address, state, and ZIP code
Example:
Let’s say you’re opening a cleaning franchise in Tampa. You can scrape all cleaning services listed on Google Maps in Tampa and export a spreadsheet showing how many exist, how they rank, and what their average ratings are.
This helps you spot:
Markets with too many low-rated competitors
ZIP codes with strong demand but low coverage
Cities where franchise presence is weak
These insights can save you months of trial and error.
Step 2: Benchmark Franchise Density by Region
You can repeat the same process for multiple cities: Miami, Orlando, Atlanta, and compare how crowded each market is.
Add a few simple metrics:
Number of competitors per ZIP code
Average rating across all listings
Top 10 businesses by review count
If a city has hundreds of businesses but most are rated under 4.0, that’s a market gap worth exploring. If the same niche in another city has fewer but higher-rated competitors, you’ll need a stronger value proposition.
Step 3: Track Your Own Locations
If you already run several franchise units, scraping your own listings regularly keeps data consistent.
You can check:
Whether your business name, phone, or hours are correct everywhere
If ratings are consistent across cities
If any listings are missing websites or have errors
Even small mismatches hurt ranking and local visibility. A simple crawl each month can keep your digital footprint clean.
Step 4: Use Hexomatic to Monitor Market Changes
Markets shift fast. A new competitor opens, ratings drop, or old businesses close.
You can set up Hexomatic to repeat the same scrape every week or month, so you always have fresh market data.
This lets you:
See how new competitors appear
Track rating changes over time
Keep an updated lead list if you also sell B2B services to other franchises
Real Data Makes Better Franchise Decisions
Many franchise owners rely on gut instinct or old information when choosing new markets. That’s risky.
With Hexomatic, you can:
Analyze hundreds of cities automatically
Spot the best-performing areas
Track competitors and trends continuously
It’s the difference between guessing and planning with confidence.
Want It Done For You?
If you prefer not to build workflows yourself, our Concierge Team can set up everything for you — from scraping the data to building your market comparison dashboards.
Book a concierge setup call, and we’ll design it based on your franchise type and goals.