Understanding the local market and getting a competitive overview can be a complex task, especially if you’re looking to gather detailed data quickly. But with Hexomatic, you can achieve a comprehensive market analysis in minutes using a series of automated workflows. Whether you’re looking to dive deep into the competitive landscape of a specific business niche or you want to generate a report on the top players in a local market, Hexomatic makes it possible by combining the power of six unique automations. Here's how you can do it.
Step-by-Step: Building Your Hexomatic Workflow
Below are the six automations you’ll need to create a detailed overview of local market players:
1. Google Maps Automation
Input: Keywords related to your market or niche, such as “Italian restaurant in Miami” or “HVAC Florida”
Output: A list of relevant businesses along with their websites, addresses, and phone numbers.
Purpose: This step gives you a quick snapshot of the businesses that are active in your area of interest, setting the foundation for further analysis.
2. SEO Meta Tags Automation
Input: Websites from the previous step.
Output: Meta titles and descriptions of each business’s homepage.
Purpose: This allows you to see the keywords and phrases that each business is targeting on. By analyzing these meta tags, you can get a sense of what SEO strategies competitors are using and what they consider their primary value propositions.
3. Article Scraper Automation
Input: Websites from the Google Maps step.
Output: The entire content of each business’s homepage.
Purpose: This step helps you get a deeper understanding of what each business is offering. You can extract their main messages, service offerings, and any unique selling points they highlight on their homepage.
4. Social Links Scraper
Input: Websites from the Google Maps step.
Output: A list of social media profiles associated with each business.
Purpose: Knowing where your competitors are active on social media can be a goldmine for understanding their marketing strategies. This step gives you direct links to their social media accounts, helping you track their activity, engagement, and the platforms they prioritize.
5. Logo and Favicon Finder
Input: Websites from the Google Maps step.
Output: Logos and favicons of each business.
Purpose: If you’re creating a presentation or a market analysis report, visuals can be crucial. This automation pulls the logos of each business, allowing you to include branded elements in your report or presentation to make it look more professional.
6. Email Discovery Automation
Input: Websites from the Google Maps step.
Output: Email addresses associated with each business.
Purpose: If you’re planning to reach out to businesses for partnerships, sales pitches, or networking, this step provides you with a valuable list of contacts. It ensures that you have direct access to decision-makers or key personnel.
Adding the Final Touch: ChatGPT Automation
Input: All the data gathered from the previous automations.
Output: Insights and analysis based on the gathered data.
How It Works: With the updated ChatGPT automation in Hexomatic, you can write your own prompt to analyze the data set you’ve just collected (do not forget to click “Run on entire selection”). For example, you can ask ChatGPT to identify what keywords most businesses focus on, which services are unique to specific competitors, or where opportunities for differentiation exist.
Example Prompt: "Analyze the provided business data and identify the top three keywords each competitor is focusing on, the unique services they offer, and any gaps in the market that could be targeted."
How It All Comes Together
Creating this workflow with Hexomatic is a simple process:
Select each of the automations listed above.
Put your keywords.
Write the prompt.
Run the workflow.
The setup takes less than a minute, but the results will give you an in-depth understanding of your market. Depending on the volume of businesses, the data extraction may take a few hours, but once completed, you’ll have a comprehensive file containing all the information you need to make data-driven decisions.
Why This Matters
With this Hexomatic workflow, you’re not just collecting random data—you’re gathering curated insights that give you a real edge in understanding the market landscape. It’s an automated way to see the bigger picture, spot market gaps, and uncover opportunities to differentiate your business. This is just the tip of the iceberg when it comes to what you can achieve with Hexomatic.
Say goodbye to hours of manual research or relying on outdated information. With Hexomatic, you get a streamlined approach to understanding who’s in your market, what they’re doing, and how you can position yourself for success. Plus, the ability to customize your workflows means you can play with the numbers and refine your insights as needed.
Ready to Try It?
Leverage the power of Hexomatic to get the insights you need quickly. Whether you’re entering a new market, analyzing competitors, or looking to make better strategic decisions, this automated workflow can get you there faster. Best of all, Hexomatic starts at just $49/month. Go ahead, create your workflow, and see the difference for yourself!
How does the automation get a business' email address?