I've been building this for months. Now you can have it.
A few days ago I published How I Built an AI That Actually Knows My Business. The response surprised me. Not the number of opens or clicks, but the replies. People writing back saying they tried to build something similar and gave up. People asking if they could pay me to set it up for them. People sending screenshots of their messy spreadsheets asking if this could replace all of that.
So here it is.
Second Brain is now available.
I want to be clear about what happened here, because the backstory matters.
I did not set out to build a product. I set out to fix a problem that was driving me crazy. I run three companies. Hexact, with thousands of users and years of customer data. Grillyan, a service business in South Florida with over a thousand clients. Urgify, with products still in early stages. Every time I opened Claude, I had to re-explain which company I was asking about, paste in context, hope it didn’t confuse one business with another.
I wrote about this problem over a year ago. Then again six months later. Each time I was a step closer but the system wasn’t ready for anyone else to use. The schema kept changing. The import pipeline was fragile. The dashboard was half-built.
Now it’s done. I use it every single day. It holds all my contacts, articles, customer records, payment data, meeting notes, hiring information, and documents across all three businesses. Claude connects to it directly and answers from real data.
What this actually is
Second Brain is a local application that runs on your computer. Not a cloud service. Not a subscription. A database and a web dashboard that live on your machine, with a direct connection to Claude through MCP.
You get:
A local knowledge base with a browser-based dashboard to browse, search, filter, and manage your data
A personal CRM with contacts, emails, organizations, relationships, and spend tracking
Import tools for CSV, ZIP, and platform exports that handle deduplication automatically
A direct connection to Claude so you can ask questions in plain language and get answers from your actual records
Email deliverability tracking to build clean contact lists
Everything is local. Your data never leaves your machine. You own it completely. There is no recurring payment.
Why I am releasing this now
I’ll be honest. I could have kept this private and just used it myself.
But the replies to my last article made something obvious. The people reading this newsletter are exactly the people who need this. You work with data. You use AI daily. You’re frustrated by how much time you waste re-explaining context. And most of you have tried some version of this, whether it’s a giant Notion database, a folder full of CSVs, or custom GPTs stuffed with instructions, and it didn’t work the way you needed it to.
I also wrote last year about how AI doesn’t actually understand your business. It processes text. It predicts responses. The only way to make it useful for real business questions is to give it structured, queryable data. Not pasted paragraphs. Not memory notes. Actual records it can filter, count, compare, and reason over.
That article was the theory. Second Brain is the implementation.
Three ways to get it
I set up three options based on how much help you need with installation.
Self-setup license — you get the application and a setup guide. Install at your own pace.
Guided setup license — you get the application plus a live group session on April 20 where I walk through the full installation on screen and answer questions in real-time.
Done-for-you license — you get the application plus a private 1-on-1 session where I help you to install it on your machine and load your actual business data.
Early pricing is available right now through April 11.
→ Get your license at secondbrain.hexact.io
The application releases on Monday, April 20. All buyers receive access on that date.
If you already use Hexomatic
If you have a paid Hexomatic account, you already own a tool for keeping a second brain alive. Hexomatic can scrape competitor pricing pages, pull Google Maps data, collect job postings, extract product listings, and output all of it as structured CSV files. Those files go directly into your Second Brain through the import pipeline.
Every Second Brain buyer who has a Hexomatic account gets free access to a bonus session on April 23 showing exactly how to connect the two. Your AI stays current without you doing manual research.
I described this pipeline in detail in my last article. The difference is now you can set it up yourself instead of reading about mine.
One more thing
I’ve spent the last year writing about slow automation, about the gap between AI hype and reality, about why rushing into AI usually backfires. I still believe all of that. Second Brain is not a magic fix. It’s a tool that requires you to think about what data matters to your business and commit to keeping it current.
But if you do that work, the compound effect is real. Every record you add today makes every AI conversation smarter tomorrow. That’s not a marketing line. That’s what I’ve been experiencing for months, and it changed how I make decisions across all three of my companies.
