Scraping Black Friday Deals At Scale With Google Search And Amazon Automations
How to turn Black Friday chaos into a live price intelligence sheet instead of 100 open tabs.
Black Friday is no longer a one-day event. It has expanded into a full week of promos, mixed discounts, and constant “extra 5 percent if you install our app” offers. It is noisy, fast, and impossible to follow manually.
Online Black Friday sales in the US passed 10.8B dollars last year and kept growing year over year. Around 70 percent of shoppers plan to buy online. Most product searches start either on Google or Amazon.
If you want real deals, affiliate revenue, or price intelligence, guessing is not a plan. You need a simple, automated system that reduces noise. And you need to build it now because Christmas sales come right after, and the same setup works for December with almost no extra effort.
Below is a practical workflow you can use with Hexomatic.
Why scraping works
Amazon and Google control most product discovery. Retailers push hundreds of categories, bundles, and daily promos. Humans stall when the options explode. Behavioral research calls this choice overload. Too many options make people delay decisions or pick poorly.
Scraping fixes this by giving you one clean shortlist. You move from noise to usable data.
The simple playbook
Use Google Search Scraper to see what Google already indexed with prices and discounts.
Use Amazon product search automation to pull clean, structured product data.
Use the integrated ChatGPT for fast summaries or open the results in a spreadsheet to sort, filter, and compare manually.
Schedule automatic refreshes throughout Black Friday so your data stays current.
Reuse the same setup for Christmas without changing anything except the keywords.
Step 1. Build your Google radar
Your goal is not to scrape the entire internet. Your goal is to find the pages that matter.
Useful queries:
“Black Friday 2025” “4K TV” site:bestbuy.com”
“Black Friday” “espresso machine”
“Black Friday” “brand name”
“Black Friday” “category” site:amazon.com”
Run Google Search automation for each keyword. Keep the top 20 to 50 results. Remove coupon farms. Keep trusted retailers and marketplaces.
This becomes your shortlist of URLs for deeper scraping.
Step 2. Scrape Amazon search results properly
Amazon is where actual buying happens. It also updates fast during Black Friday.
For Amazon scraping, use tight and practical keywords. Start with category terms like “4K TV,” “espresso machine,” or “gas grill,” then add intent keywords such as “Black Friday” to surface promo listings. Narrow with specs or sizes like “55 inch,” “RTX 4070,” or “3 burner,” and include brand names when needed, for example “Traeger grill Black Friday” or “Breville espresso machine.” You can also add price ranges, like “monitor under 300,” to keep the results focused.
Now you have structured data instead of endless scrolling.
Step 3. Merge everything into one sheet
Create one table with columns:
source
store
product name
price now
price was
discount percent
rating
review count
link
last checked
Your final list should fit on one screen, not twenty.
Step 4. Keep the data fresh
Prices move all weekend. Stock changes. Some deals disappear in hours.
Set your workflows to run on a regular schedule so the sheet always reflects the latest prices and discounts. You can overwrite the data each time for a clean snapshot or append new rows if you want to track how prices move throughout the day.
Step 5. Reuse the system for Christmas
December discounts are aggressive. Some categories get even better deals than Black Friday. Retailers clear stock, Amazon pushes new promos, and shipping deadlines shape the entire month.
Once your Black Friday workflows run smoothly, Christmas coverage becomes copy, paste, run. No extra work. You simply change the keywords.
Three real applications
1. Affiliate deal pages
Use your shortlist to publish “Best Deals For Today” and update it automatically.
2. Competitor price tracking
Monitor your category and adjust your own pricing without guessing.
3. Client value
If you run ads, SEO, or CRO, send clients a clean daily sheet of category deals. It shows real insight, not vanity metrics.
If you do not have Hexomatic yet, we have a strong Black Friday deal running right now. If you purchase or stack a Gold plan this week, you also get 1,000 premium credits as a bonus.