Skip the Heavy Scraper. Use the Smart Shortcut Instead.
When you need company or topic intelligence fast, you do not always need a custom-built extraction setup. Sometimes readable content is enough.
If you have ever built a custom scraper for a real website, you know the process.
Inspect elements.
Define selectors.
Test.
Adjust.
Fix when layout changes.
Custom scrapers are powerful. In many cases they are absolutely necessary, especially when you need structured fields from specific page elements.
But there are many situations where that level of precision is not required.
When researching a company, analyzing a competitor, or mapping a topic, you often just need the readable content.
That is exactly where the Get Page Content automation becomes a practical shortcut, it pulls the clean, human-readable text from any page so you can move straight to analysis instead of building extraction rules.
The Built-In Shortcut: “Get Page Content”
Hexomatic includes a built-in automation called Get Page Content.
https://hexomatic.com/automation/get-page-content
It extracts all readable text from a web page.
Titles.
Subtitles.
Paragraphs.
Lists.
Table text.
Button labels.
Navigation text.
Footer content.
Literally every piece of text that is visible and readable on the page.
It does not try to guess fields.
It does not depend on CSS selectors.
It does not break when a div changes position.
You simply:
Provide a URL.
Run Get Page Content.
Export the cleaned text.
No custom extraction logic.
No ongoing maintenance when the layout changes.
When This Approach Makes More Sense
Custom scrapers are ideal when you need structured tables, prices in specific fields, or repeated product blocks.
But if your goal is:
• Understanding positioning
• Extracting messaging themes
• Comparing tone of voice
• Analyzing service structure
• Mapping content topics
You do not need structured HTML fields first.
You need content first.
AI can handle the structuring.
Analyze an Entire Company in Minutes
Here are two simple workflows.
Option 1: Crawl First, Then Extract
Hexomatic includes a crawler.
Enter the domain.
Collect internal URLs.
Export the list.
Run Get Page Content on those URLs.
You now have the full readable footprint of the company.
Main pages.
Subpages.
Blog.
Legal.
Resources.
All in clean text form.
Option 2: Use the Google Search Scraper
If you want more control over which pages are included:
Use the Google Search scraper.
Apply operators like
site:domain.com
or specific topic keywords.
Export the URLs.
Run Get Page Content.
This works for:
• Multi-company comparisons
• Industry research
• Niche content mapping
• Trend tracking
Let AI Do the Structuring
Once you have the readable text, the next step becomes simple.
Send it to your preferred AI model and ask:
• Summarize the company strategy
• Extract core services
• Identify differentiators
• Detect pricing models
• Categorize themes
• Generate competitor comparisons
AI models are very effective at analyzing large blocks of text.
Instead of investing time maintaining extraction logic, you move directly to insight.
A Practical Rule of Thumb
If you need exact fields, build a custom scraper.
If you need understanding, start with content.
That small shift often saves hours.
You might say, any AI tool can summarize a website anyway. Yes and no. AI can summarize what you give it. The difference here is that you control the exact source data. You extract the full current text directly from the live page, then run your own prompts and analysis on that precise dataset. No guessing, no partial context, no outdated cache.
If you prefer that we build the workflow for you, including crawling, scraping, and AI analysis, request our concierge service: https://calendly.com/hexact/concierge-service-hexact