For years my mornings started the same way. Coffee, then a tab with my monitoring dashboard, then scrolling through alerts to figure out which ones I actually cared about.
I don’t do that anymore.
OR:ON, the new monitoring product we’ve been building at Hexact, has an MCP server. In plain words, that means Claude (ChatGPT or any AI tool that supports MCP) can read my watches and every change they’ve caught. So now I just ask. And more and more, I don’t even ask a question. I ask for a report.
That shift changed how I use monitoring. I decide what goes in the report, what I care about this week, and who it’s for.
Here’s what that looks like in practice.
Your monitoring data, where you already work
Most monitoring tools keep your data locked in their own app. You get an email, you click through, you read a diff, you close the tab. If you want a summary for your team, you write it yourself.
With OR:ON connected to AI tool, the data comes to you instead. Any watch and any change it caught is something you can ask about, group or reshape. You can also mix it with whatever else Claude has access to: your notes, your CRM, your sales numbers, or the Second Brain by Hexact.
The question stops being “what changed?” and becomes “what should I do about it?” AI can answer the second one because it sees the whole picture at once.
None of this works if the page won’t load
A report is only as good as the data behind it. And getting the data is the hard part. Many sites block automated visitors, hide content behind heavy JavaScript, or show different pages by country. Most monitoring tools quietly fail on those pages, and you never find out what you missed.
Today OR:ON loads 98.1% of the pages our users ask it to watch. That’s far ahead of anything else on the market, and we’re still working on the last 1.9%.
Don’t take my word for it. Take a page that no other monitoring tool could open for you and paste it into OR:ON’s preview. There’s a good chance you’ll see it load for the first time.
Two examples from my week
Tracking a site under heavy development. Valedo.app ships changes almost every day. New pages and layout changes go live, often from several people at once. OR:ON watches the sitemap, the key pages and the tech stack, so every change gets logged, whether anyone announced it or not. Last week that was 197 new pages plus a steady stream of edits to existing ones. Every Friday I ask Claude: “What changed on Valedo this week, and did anything break or disappear?” I get a clean changelog the team never had to write, and twice now it caught a section that went missing after a deploy before any user noticed.
A market check. For Grillyan, OR:ON watches three competitor review pages, their service area pages, and the stock pages of a parts supplier. The alerts only fire on what matters, like a price or a new county. Every Monday I ask for a short market check. Last week’s:
One competitor cut their deep clean price from by $99. Another added Palm Beach County. Igniter kits for two of our top brands are back in stock.
Three lines, three decisions. Before, that information lived in separate tabs, and I only saw it if I went looking.
Same data, any format
This is the part I underestimated. Once the data is in Claude, the format is up to you. A few prompts I’ve used in the last two weeks:
“Turn this week’s OR:ON changes into a one-page PDF for my Monday meeting.”
“Make a chart of new Valedo pages per day for the last month.”
“Write a Slack update for the team. Three bullets, no fluff.”
“Export every competitor price change since September as a CSV.”
“Compare this week to last week. What’s new, what stopped changing?”
Also new: a Second Brain update
We shipped a new version of Second Brain this week. Three things changed:
Faster imports. Big archives and large CSV files now load noticeably quicker.
UI improvements. Cleaner screens and fewer clicks.
Bug fixes. A long list of small ones, mostly around imports.
Try it this week
Set up one watch in OR:ON on a page you check by hand today. A competitor’s pricing page is a good start.
Connect OR:ON to your favorite AI tool and ask: “Give me a one-page report of everything that changed this week, ranked by what I should act on first.”
Update or install Second Brain.