The Real Reason You’re Stuck: You’re Solving the Wrong Problem

Ever find yourself struggling to solve something — researching, testing, even using ChatGPT — and still getting nowhere?

It happens more than we realize.
And often, the problem isn't the problem. It's how we’re framing it.

Let me give you a real life example:

You’re trying to figure out how to file a specific report for your business.
You dig into the forms, the deadlines, the tools… You might even search for templates or automate it.
But no matter what you try — it’s a mess.

Then one day, someone tells you:
“You actually don’t even need to file that report. You’re exempt.”

Boom. Hours, maybe weeks, wasted — all because you were trying to solve the wrong thing.
And if you’re asking the wrong question, even the best AI won’t give you the right answer.

“You Don’t Know What You Don’t Know” — and It Matters

This happens a lot.
And not just in paperwork.

At Hexomatic and Hexowatch, I see this all the time.

A user reaches out with a request like:

“Can you add a feature that does X when Y happens?”

It seems like a smart feature idea. But often, it turns out they’re trying to solve a much bigger problem in a very roundabout way. When I ask why they want the feature, the real issue is totally different — and sometimes the solution is already there, or simpler, or… just outside the product.

I get it.
Sometimes people don’t want to share the full context — maybe it feels sensitive, strategic, or like giving away an edge.
But here’s the thing: when you don’t share the real problem, you make it almost impossible to find the best solution.

Again: if you don’t know what you don’t know, it’s easy to go deep in the wrong direction.

👋 Let’s Talk Big Picture

I love solving business problems.

And not because I think I’m the smartest person in the room — far from it.

The truth is, I’ve just had the luck (and sometimes the pain) of making every possible mistake over the years.

Running multiple businesses across different industries, I’ve seen what works, what breaks, and what looks like a solution but isn’t.

So when I say I might be able to help — it’s not because I’ve read the theory.

It’s because I’ve personally been through the chaos, the pivots, the “oh no” moments, and the “how did we miss this for so long?” realizations.

If you think Hexomatic or Hexowatch might help your workflow or growth — awesome. But don’t start with “can it do X?”

Start with the bigger picture.

Tell me:

What’s the actual problem?

What’s broken, or manual, or slow?

What would success look like?

Maybe the solution is in our tools.

Maybe it’s not.

But either way, I might be able to point you in the right direction — just because I’ve been in the fire more times than I can count.

📅 Want to chat?

Book a call with me here. No pressure. Let’s solve real problems, not just add features.